If you’ve read any of this blog, you know that it’s all about how the Sneaker Industry is being modernized and revolutionized as a result of this changing world, generation, and market as a whole. However, the sneaker industry is still not what it was two years ago, even one year ago. The market is constantly changing, and the latest aspect to hit the shoe stores has been frequent collaborations between shoe brands and high-end fashion brands to jack up the prices of shoes that already seem expensive to those outside the market.
Undoubtedly, the most notable name in the sneaker market that isn’t a sneaker company is Supreme. Even outside of footwear, Supreme is a streetwear brand glorified by celebrities such as actors, singers, rappers, and many others sporting outerwear that exemplifies modern culture. Pictured to the right is the
Supreme x NBA x Nike Air Force 1, with Supreme putting their own twist on Nike and the NBA in their own sneaker. The retail price is $165, however Supreme is in such incredibly high demand that after their limited quantity sells out, the prices basically triple. For a pair like this, you’ll end up spending WELL over 500-600 dollars if you purchase them resell.
Another frequent sneaker collaborator is Off-White. They are a Japan-based clothing company that sells vibrant and eccentric clothing for an incredibly high price. Their coats, sweatshirts, jackets, and more for men go for about $2,000. You could only imagine what their sneaker price would be. The crazy thing is, people actually buy Off-White. The reason is simple: just like what was covered in the first post on this blog, sneakers are becoming an important part of many people’s lives because they make a statement about what one stands, ones likes and interests, etc. With Off-White, you most certainly are making a statement: you have a lot of money.
The Sneakers pictured above are valued at $750. If you are in the NBA and making millions of dollars, more than likely your budget can take a $750 hit for a pair of sneakers. Jordan Clarkson, a guard for the Cleveland Cavaliers, was the first to wear Off-White shoes in an NBA game. Clarkson, who makes $12.5 million a year (hoopshype.com), can definitely afford a pair of sneakers for a measly $750.
Even though this market is changing by the day with collaborations, new ways to customize, and even new markets being combined with the market for shoes, sneakers, from now on, will always be something near and dear to my heart personally. I hope by reading this blog you became a bit more educated in the new and improved industry that stands for so much, and allows people around the world an outlet to express their feelings on their feet.